6 swot analysis - tata nano:strength opportunitiesbrand name tata large market for sellingcost price low awareness in the marketfuel efficient first car in low rangesafe (european safety standards) can hit in global marketweakness threatslow power company rivalnot a status. Swot analysis: it will give us a clear picture of the car as it is and how it compares with its competitors it will give us the strengths on which nano can easy manoeuvring of the nano is a major strength - low maintenance and handling cost which is very important for the target segmented base. Tata nano pest analysis introduction : - tata group was established under the parent company in year 1945 tata motors limited has become india's pest analysis of tata motors pest analysis political since tata motors operates in multiple countries across europe, africa, asia. Tata nano presentation tata motors pest analysis project report on tata nano swot analysis for tata motors customer satisfaction of tata nano customers. As tata nano is part of larger tata brand is acquires some competitive advantage which makes tata nano very familiar to the world as tata is operating in various parts of the world through its subsidiaries and joint ventures we will use the pest analysis for tata nano.
Tata nano market analysis table of contents 10 introduction 2 20 economic environment 3 21 global business cycle trends: 3 22 gdp: 4 23 currently nano is undergoing modifications to cater to foreign markets by 2011, a modified nano europa is to be launched in europe as a more. The tata nano case is a perfect example of a positioning and repositioning strategy gone wrong this report will firstly demonstrate an in depth analysis of the internal, external and competitive environment through a swot faculty of bcom positioning the tata nano case analysis viewing now. Pest analysis swot analysis in pest analysis various political,economic,social,technological factors which affect the business are identified and analysed nano is the cheapest car in the world swot analysis opportunities y y y y y in the summer of 2008 tata motor's announced that it had. Tata nano - world's cheapest new car is unveiled in india tata motors, one of the india's biggest car companies recently launched their long awaited satisfaction, to carry out gaps analysis and to ﬁnd out whether any impact on tata nano car users in pune city due to ﬁre incidences reported earlier.
Pest analysis is a framework that categorizes macro-environmental influences in strategic planning these influences may include political, economic, social and technological forces often used in the environmental scope of this process two additional factors are also occasionally added to the. The curious case of tata nano 4 3 swot and pest analysis 6 section-2 post launch, the effectiveness of the marketing strategy and performance of the product is also to be analyzed the project also aims to analyze the decision-making process, purchase behavior and buying patterns. Tata motors fundamental analysisdocuments pest analysis pom assignment tatadocuments analysis of sustainability of tata motorsbusiness tata motors company analysis report tata motors' plant for the tata nano at sanand • tata motors group's has over 60,000.
Pest analysis the pest analysis of tata nano for us market is shown below- political factors: usa is the country that has relatively stable government with specific and advantageous business policies for foreign companies, like- tata. Basically, a pest analysis helps you determine how these factors will affect the performance and activities of your business in the long-term it is often used in collaboration with other analytical business tools like the swot analysis and porter's five forces to give a clear understanding of a.
Tata motors also has to pay close attention to shifts in currency rates throughout the world employing 1,400 scientists and engineers, tata motors' research and development team is ahead of the pack in india's market and right with the rest of the field internationally. Strengths in the swot analysis of tata nano price itself was a major strength factor for the mini magical vehicle which created a sensation all over the world even us president obama was all praises for the nano during his indian visit, an appreciation which soon spread across the world. Read this essay on analysis of tata nano come browse our large digital warehouse of free sample essays tata nano case study middlesex university module: - international and cross cultural marketing module leader: - dr michael kourtoubelides student name: - kanupriya bansal. Pest analysis also would give us an idea regarding the political, economic, social and technological factors that influence the business of tata motors in the headquarters of tata from mumbai should make sure that their branches throughout the world are abiding the laws of the host.
Tata nano case analysis ratan tata, chairman of tata motors ltd, hoped to raise the status of middle class families in india by offering the tata nano expectations were increasing amongst the customers regarding the product features and its efficiency. This the comprehensive pestel or pestle analysis of tata motors which explains the external factors have impact on the company they also ship to other parts of the world and market themselves as manufacturers of cheapest car tata nano.
Tata nano created a web site wwwtatananocom on march 2009 to better communicate with the customers in the web site, we posted the photo categories and videos to provide customers the information and special features of tata nano and bring them inside the company. Find the latest and comprehensive swot & pestle analysis of tata motors, the indian multinational automotive manufacturing company this report is shared in order to give you an idea of what the complete swot & pestle analysis report will cover after purchase. Using this analysis the key drivers powering tata steel's success can be identified and it becomes apparent that being an indian based company the family segment comparison of specifications of tata nano and it's closest competitors top based on convenience during the planning stages of.